Reliance Jio opens doors of ‘affordable’ 4G services in India
8th September 2016Category : Featured storiesPublished by :Rahul Verma Reading Time : 4 Minute News Sourced : India
After Reliance Jio 4G launch, which is tagged as ‘most affordable’ services in India is now the talk of the nation as companies are landing into tussle and shedding prices to existing users.
The experts think battle will bring cost-effective 4G services and banker Morgan Stanley expects the Jio 4G telecom services to grow to 40 million subscribers in the next fiscal and add $2 billion in revenues, with a positive cash flow by 2019-20.
This is also the year of Mukesh Ambani’s passionate childrens, Isha and Akash Ambani to play entrepreneurship role under the umbrella of Reliance for brand 'Jio'. Reliance Jio also has set up a Rs 5,000 crore venture capital fund to boost young entrepreneurs in the country build their business.
The 4G services were first introduced by Airtel and made success story by Reliance Jio. It took so long sell it as hot cake in India where people are still arguing about the better network and cost-effective services.
The top ranked cellular companies Airtel and Vodafone are in tussle in bringing cheapest plans than Reliance Jio. Another big competitor into this segment is public sector telecom provider – BSNL – that has aggressive plans and announced Re 1 per Gb plan after Jio offered data at Rs 50 per GB. In Reliance Jio’s best offering in prepaid starts at Rs 499 with 4GB data-unlimited data offer from 2am to 5 am in the night, and additional 8GB data on the Reliance Jio WiFi Hotspot.( Rs 149- Rs 4999 plan). Airtel and Vodafone had accepted challenges in the competition while dropped their data prices by offering up to 67 per cent more data.
Apart from 4G it will put limelight on Wi-Fi hotspot the extra data and most important on frequent ‘voice calls’ and video calls at deducted rates. The Reliance JioFi device is a WiFi hotspot that can connect to up to 10 devices at a time and one more through USB.
Read more on 4G in India:
The year will see the rise of VoLTE technology enable handsets for which companies are all set. Reliance Jio will run on VOLTE (Voice over Long Term Evolution -LTE), that ensures voice calls are sent over data packets, hence, users will need a VoLTE enabled smartphone. The flagship mobile brand of Reliance Jio ‘LYF’ starting from Rs 2999 is already in the market with the attractive prices and freebies for the users. This move is the much anticipated decision to first capture the pan India consumer base in the cellular market.
Reliance Jio and BSNL has made it clear to go step-by-step and improved their consumer base in this segment. Jio has won most spectrum (22 zone) than any operator in India and focused on 4G , that ensure its swift entry in providing high-speed internet to the large users base in India. In quest of serving 100 million subscribers, Reliance has sound investment into the infrastructure and planning and has submarine cable landing stations that connects Malaysia and Singapore to Chennai and one is from Europe to Mumbai, ensure that company will deliver the best offers in the market.