Spencer’s forays into grocery e-commerce in NCR and Kolkata
22nd November 2016Category : E-CommercePublished by :Rahul Verma Reading Time : 2 Minute News Sourced : India
Leading retailer Spencer's is ready to own its food and grocery ecommerce venture in the national capital region (NCR) and Kolkata. It also has talks with three leading marketplaces including Amazon to list as a seller reports ET.
The country’s fourth largest food and grocery retailer with 37 hypermarkets and 12 supermarkets will soon scale up the ecommerce venture in the South in another six cities, said Shashwat Goenka who heads the retail business (Spencer’s Retail) of RP Sanjiv Goenka Group. ..
The company is revamping its supermarket stores that will now focus on smaller packs that consumers buy for their weekly or daily needs, besides turning into fulfillment centers for ecommerce.
Goenka said the company wants a larger share of the consumer’s wallet through ecommerce and hopes to achieve breakeven of the ecommerce business at the store level in 5-6 months.
“Consumers typically spend around 40-50% of their spendable amount on food and grocery purchase. Of this, consumers who shop at organised retail spend around 20% of their spendable amount and the balance goes to kiranas. We want to have a larger share of the balance portion. This would also mean either lowering or removal of minimum bill amount,” said Goenka.
Last year, Spencer’s retail acquired ecommerce startup meragrocer. com for its technical know-how and processes. Spencer’s Retail Limited, part of RP Sanjiv Goenka Group, is a multi-format retailer providing a wide range of quality products across categories such as food, personal care, fashion, home essentials, electrical and electronics to its key consumers. Specialty sections such as Spencer’s Gourmet, Patisserie, Wine and Liquor, and the recently launched Epicuisine section are some of the key differentiators in our hypermarket stores.